SportX Business Academy to host Marketing and Sponsorship Masterclass
Hosted on the sidelines of the NBA Africa BAL Finals
Johannesburg – Gerom Media, Sports and Entertainment (Pty) Ltd is thrilled to announce the SportX Business Academy Marketing and Sponsorship Masterclass taking place in Johannesburg, South Africa on 12-14 June 2025 as part of the newly launched SportX Business Academy Series of educational events.
The masterclass will span two days of intensive knowledge-sharing, with delegates undertaking an open-book certificate examination on the third day, based on the content presented during the first two days.
The programme will feature talks and presentations from sports executives, brands, and sponsorship agencies, offering thought leadership on current and future trends in sports marketing and sponsorship.
Sessions will explore the key principles of effective sports marketing strategies, sponsorship deal-making, and activation while emphasizing the creation of mutually beneficial partnerships that align with the goals of both rights holders and brands.
Delegates will gain valuable insights into developing sustainable sports marketing and sponsorship strategies, fostering long-term relationships with commercial partners, measuring sponsorship targets and objectives, and utilizing data to inform decision-making.
"The SportX Business Academy Sponsorship Masterclass is more relevant than ever as the industry seeks innovative ways to leverage best practice in sports marketing and sponsorship strategies," said organiser, Gerrit Davids, MD of Gerom Media, Sports and Entertainment (Pty) Ltd.
“We are excited to bring sports executives and industry thought leaders together to have a deep exchange of knowledge and meaningful discussions about the future of sports marketing and sponsorship,” said Davids.
The Masterclass will feature a diverse lineup of presenters with both local and international experts contributing to the conversation through in-person and virtual participation.
Davids says, “Our delegates' profile will be reflective of professional sports clubs and leagues, federations, educational and non-profitable bodies, industry and business associations and anyone looking to upskill themselves on future sustainable strategies in sports marketing and sponsorship, respectively.
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For more information, contact: Gerrit Davids (Director) | Gerom Media, Sports & Entertainment (Pty) Ltd | Mobile:+27 82 496 1657 | E-mail: info@sportsbusiness.co.za