Report on Facebook Performance: Netball South Africa, Squash South Africa, Surfing SA
This report analyzes the Facebook performance of three South African sports organizations-Netball South Africa, Squash South Africa, and Surfing SA-based on their fan engagement, follower growth, and interaction metrics for September-October 2024.
Netball South Africa (@netballsa)
Analysis:
Strong Fan Base: With 143k followers, Netball South Africa has a sizable online presence.
Moderate Growth: The follower growth rate of 0.24% shows a steady increase, though there is room to boost outreach efforts.
High Posting Frequency: Posting 4.4 times per day on average, the organization is consistent in engaging its audience with regular content.
High Engagement: The 1.0% engagement rate, supported by 41k reactions, comments, and shares, indicates strong interaction with followers.
User Interaction: With 2.6k comments across posts, followers are actively engaging with content, which suggests a high level of interest.
Opportunities:
- Continue leveraging high posting frequency to maintain engagement.
- Consider increasing the variety of content (e.g., behind-the-scenes videos, interactive stories) to enhance follower growth and engagement further.
Squash South Africa (@squashsouthafrica)
Analysis:
Smaller Fan Base: With 7.3k followers, Squash South Africa has a relatively niche following.
Steady Growth: The growth rate of 0.29% reflects consistent but gradual growth in fan numbers.
Regular Posting: Posting 3.1 times per day on average, the organization is maintaining a steady presence online.
Moderate Engagement: The 0.89% engagement rate is good given the size of the audience, with 1.8k reactions, comments, and shares. However, the total number of comments (92) is quite low, indicating a need for more interactive content.
Opportunities:
- Enhance content that drives conversations to boost comments and deeper engagement.
- Focus on creating content that is shareable to increase reach and attract new followers.
Surfing South Africa (@surfingsouthafrica)
Analysis:
Niche Audience: Surfing South Africa has a small but engaged following of 9.5k fans.
Strong Growth: A growth rate of 0.34% indicates that the page is gaining followers at a faster rate than the other organizations.
Low Posting Frequency: Posting 2 times per day on average, Surfing South Africa has the lowest content output of the three organizations.
Moderate Engagement: The engagement rate of 0.69%, along with 1.8k reactions, comments, and shares, reflects reasonable interaction given the fan base size, though it could be improved.
Opportunities:
- Increase the frequency of posts to drive more engagement and reach.
- Consider leveraging more visual and video content, as surfing tends to lend itself well to visually appealing content that resonates with fans.
Comparison & Key Insights:
Fan Base: Netball South Africa leads with 143k followers, significantly ahead of Squash South Africa (7.3k) and Surfing SA (9.5k). This gives them a larger audience for potential engagement.
Follower Growth: Surfing SA (0.34%) is growing the fastest, followed by Squash South Africa (0.29%) and Netball South Africa (0.24%).
Engagement: Netball South Africa has the highest engagement rate (1.0%), demonstrating the most active fan base, while Surfing SA (0.69%) and Squash South Africa (0.89%) are slightly behind.
Posting Frequency: Netball South Africa posts most frequently (4.4 times/day), with Surfing SA posting the least (2.0 times/day). Higher posting frequencies generally correlate with higher engagement.
Recommendations:
For Netball South Africa:
Keep leveraging high engagement and frequent posting but consider using more targeted campaigns (such as influencer collaborations or sponsored ads) to increase growth.
For Squash South Africa:
Focus on increasing content variety and encouraging more follower interactions. Hosting live Q&A sessions or athlete takeovers could boost engagement.
For Surfing South Africa:
Increase posting frequency and explore visually captivating content such as short surfing clips or "day in the life" videos of surfers to enhance engagement and follower growth.
By optimizing content strategies and boosting engagement efforts, each organization can continue to grow its online presence and strengthen connections with its fan base.
For more information, Contact:-
Gerrit Davids
MD
Gerom Media, Sports & Entertainment (Pty) Ltd
Mobile. +27 (0) 82 496 1657
E-mail: gerrit@sportsbusiness.co.za
Website: www.sportsbusiness.co.za
Physical Address: BG07 Villa Abrosia, Kirkby Road, Bedfordview, South Africa 2007