Social Media Engagement Performance Report for Cape Town Sport Teams
This report presents an analysis of the social media performance of three Cape Town-based sports teams: Cape Town City FC, Stormers, and Western Province Blitz. The analysis is based on key metrics including Page Performance Index, fan base, follower growth, post interaction rate, posting frequency, and total follower count.
Cape Town City FC (@capetowncityfc)
Metrics:
- Page Performance Index: 9.0%
- Fans: 302k
- Follower Growth: -0.093%
- Post Interaction Rate: 0.31%
- Posts Per Day: 4.1
- Total Followers: 542k
Analysis:
Cape Town City FC exhibits a strong social media presence with a Page Performance Index of 9%, indicating above-average engagement with its fan base.
Despite this, the team is experiencing a negative follower growth rate of -0.093%, suggesting a slowdown in attracting new fans.
The post-interaction rate of 0.31% indicates that current followers are fairly engaged with the content.
The team is highly active on social media, posting an average of 4.1 times per day, which helps maintain its large follower base of 542k.
However, to reverse the decline in growth, the club may need to explore more diverse or innovative content strategies to capture the interest of potential new followers.
Stormers (@stormers)
Metrics:
- Page Performance Index: 7.0%
- Fans: 342k
- Follower Growth: 0.056%
- Post Interaction Rate: 0.16%
- Posts Per Day: 3.1
- Total Followers: 381k
Analysis:
The Stormers maintain a moderate Page Performance Index of 7%, reflecting steady but not outstanding engagement from their fan base.
The team is experiencing positive follower growth at a rate of 0.056%, showing that they are steadily attracting new fans.
However, the interaction rate is relatively low at 0.16%, suggesting that while the fan base is growing, engagement with content could be enhanced.
With an average of 3.1 posts per day, the team is actively engaging with its audience, helping to sustain its follower count of 381k. Improving content relevance or increasing interactive content may boost engagement and enhance follower retention.
Western Province Blitz (@wpblitz)
Metrics:
- Page Performance Index: 6.0%
- Fans: 16k
- Follower Growth: 0.045%
- Post Interaction Rate: 0.12%
- Posts Per Day: 3.3
- Total Followers: 18k
Analysis
Western Province Blitz has the smallest social media presence among the three teams, with a fan base of just 16k.
Despite this, the team is seeing positive follower growth at a rate of 0.045%.
Its Page Performance Index of 6% suggests that engagement levels are moderate but lower compared to the other teams.
The interaction rate is 0.12%, indicating room for improvement in connecting with followers.
The team posts frequently, averaging 3.3 posts per day, which supports its gradual growth to 18k followers.
To further expand its audience, Western Province Blitz could focus on creating more engaging content to drive higher interaction and attract new fans.
Conclusion:
- Cape Town City FC has strong engagement but is facing a decline in follower growth. The team may need to innovate its content strategy to regain positive growth.
- Stormers show steady follower growth but moderate engagement. Increasing content interactivity could help foster deeper connections with the fan base.
- Western Province Blitz has a smaller following but is experiencing positive growth. With more engaging content, the team has the potential to expand its audience and improve interaction rates.
Overall, Cape Town City FC leads in engagement, while the Stormers and Western Province Blitz show stable growth but need to enhance their interaction strategies to fully capitalize on their follower bases.
For more information, Contact:-
Gerrit Davids
MD
Gerom Media, Sports & Entertainment (Pty) Ltd
Mobile. +27 (0) 82 496 1657
E-mail: gerrit@sportsbusiness.co.za
Website: www.sportsbusiness.co.za
Physical Address: BG07 Villa Abrosia, Kirkby Road, Bedfordview, South Africa 2007