Social Media Engagement Metrics for South African National Sports Teams’ Facebook Profiles
This report ranks and analyzes the social media performance of key South African sports entities: SAFA, Springboks, Team South Africa, and Cricket South Africa for the period 16-22 October 2024.
South African Football Association (SAFA.net)
- Page Performance Index: 65.0%
- Follower Growth (in %): 0.12%
- Post Interaction Rate: 0.1%
- Posts per Day: 18.125
- Follower Growth (absolute): 159
- Number of Posts: 145
- Number of Comments: 1,193
- Reactions, Comments & Shares: 18,214
- Engagement: 1.73%
Analysis:
SAFA.net demonstrates consistent content posting with a high frequency of posts (18.125 per day) and a good engagement level.
Despite a modest follower growth rate of 0.12%, their high number of reactions, comments, and shares (18,214) suggests solid engagement with existing followers.
However, the interaction rate (0.1%) could be improved to make content more impactful relative to follower size.
Springboks
- Page Performance Index: 27.0%
- Follower Growth (in %): -0.02%
- Post Interaction Rate: 0.14%
- Posts per Day: 1.75
- Follower Growth (absolute): -273
- Number of Posts: 14
- Number of Comments: 2,098
- Reactions, Comments & Shares: 31,475
- Engagement: 0.25%
Analysis:
The Springboks page shows a follower decline (-0.02%), but its high post-interaction rate (0.14%) and significant reactions, comments, and shares (31,475) indicate that the existing audience remains highly engaged.
The relatively low number of posts (1.75 per day) could be a limiting factor in growing its follower base.
Team South Africa
- Page Performance Index: 10.0%
- Follower Growth (in %): 0.05%
- Post Interaction Rate: 0.58%
- Posts per Day: 5.75
- Follower Growth (absolute): 66
- Number of Posts: 46
- Number of Comments: 1,867
- Reactions, Comments & Shares: 33,143
- Engagement: 3.33%
Analysis:
Team South Africa has the highest engagement rate (3.33%) among the analyzed pages. Despite a relatively low follower growth rate (0.05%), the interaction rate (0.58%) and a high number of reactions, comments, and shares (33,143) suggest active and engaged followers.
This high engagement indicates that their content is resonating well with their audience.
Cricket South Africa
- Page Performance Index: 5.0%
- Follower Growth (in %): 0.02%
- Post Interaction Rate: 0.05%
- Posts per Day: 9.875
- Follower Growth (absolute): 651
- Number of Posts: 79
- Number of Comments: 13,422
- Reactions, Comments & Shares: 176,351
- Engagement: 0.53%
Analysis:
Cricket South Africa has a moderate engagement rate (0.53%) but boasts the highest number of reactions, comments, and shares (176,351).
This suggests significant reach and interaction with its content, even with relatively low follower growth (0.02%).
Posting frequently (9.875 per day) may help in maintaining high visibility, but more targeted strategies might be needed to convert this interaction into follower growth.
Conclusion:
- Team South Africa and SAFA.net stand out with high engagement rates and active interaction with their followers, even though follower growth is moderate.
- The Springboks and Cricket South Africa have strong interactions but need to focus on improving follower growth.
Ends/
For more information, Contact:-
Gerrit Davids
MD
Gerom Media, Sports & Entertainment (Pty) Ltd
Mobile. +27 (0) 82 496 1657
E-mail: gerrit@sportsbusiness.co.za
Website: www.sportsbusiness.co.za
Physical Address: BG07 Villa Abrosia, Kirkby Road, Bedfordview, South Africa 2007