SportX Events Sponsorship Masterclass: Elevating the Future of Sports Sponsorship
Johannesburg, South Africa – Gerom Media, Sports & Entertainment (Pty) Ltd is thrilled to announce the SportX Events Sponsorship Masterclass, set to take place in Johannesburg on 29 October 2025.
This premier masterclass will provide sports executives, brands, and sponsorship agencies with expert insights, cutting-edge strategies, and practical knowledge to enhance sponsorship success in the evolving world of sports events.
Designed as an intensive knowledge-sharing experience, the Masterclass will cover key sponsorship principles, deal-making strategies, activation techniques, and data-driven decision-making.
Delegates will also have the opportunity to complete an open-book certificate examination at their own pace, based on content presented during the first two days.
Key Focus Areas:
Strategic Sports Sponsorship – Understanding the evolving landscape of sponsorships in sports events.
Creating High-Impact Partnerships – Aligning brand objectives with rights holders for maximum ROI.
Sponsorship Activation & Engagement – Leveraging innovative approaches to enhance brand visibility and fan interaction.
Measuring Sponsorship Success – Using data and analytics to track sponsorship effectiveness and long-term impact.
Sustainability & Future Trends – Exploring how brands and rights holders can build lasting, meaningful collaborations.
"The SportX Events Sponsorship Masterclass is more relevant than ever as the industry seeks innovative ways to leverage best practices in sports marketing and sponsorship strategies," said Gerrit Davids, MD of Gerom Media, Sports & Entertainment (Pty) Ltd.
"We are excited to bring together sports executives and industry thought leaders for an in-depth exchange of knowledge and meaningful discussions about the future of sports sponsorship," added Davids.
The Masterclass will feature a diverse lineup of local and international experts, delivering thought-provoking presentations through both in-person and virtual participation.
Delegates will gain practical, real-world insights that can be immediately applied to enhance sponsorship effectiveness and revenue generation.
Who Should Attend?
The SportX Events Sponsorship Masterclass is designed for professionals from:
- Sports clubs, leagues, and federations
- Brands and corporate sponsors
- Sponsorship agencies and marketers
- Educational institutions and non-profits
- Industry and business associations
- Anyone looking to upskill in sports sponsorship strategy
Join us at the SportX Events Sponsorship Masterclass and be part of a transformative learning experience that will shape the future of sports sponsorship.
For more information, contact: Gerrit Davids (Director) | Gerom Media, Sports & Entertainment (Pty) Ltd | Mobile:+27 82 496 1657 | E-mail: info@sportsbusiness.co.za