SportX Events Summit to Unlock New Revenue Generation Strategies and Drive Sponsorship Development
The highly anticipated SportX Events Summit and Awards are set to take place on 30-31 October 2025 in Johanessburg, bringing together industry leaders, sports event organizers, government, marketing professionals, brands and sponsorship experts to explore the latest strategies in revenue generation, sports event tourism, and sponsorship development.
As the sports industry evolves, event organizers must look beyond traditional ticket sales to maximize financial sustainability.
The SportX Events Summit provides an exclusive platform for all stakeholders to gain insights from top-tier experts, participate in hands-on masterclasses, and network with key players in the industry.
The summit and masterclasses will cover a range of crucial topics, including how events can explore innovative revenue streams such as merchandise, digital activations, licensing, travel bookings and premium experiences.
Panellists will also share insights on how events can collaborate with the tourism industry to generate more revenue, as well as collaborate with municipalities to drive local economic impact through strategic partnerships and destination marketing.
Brands and industry thought leaders will provide actionable insights on attracting, negotiating, and retaining high-value sponsors.
Delegates will also discover cutting-edge techniques for branding, audience engagement, and digital promotion.
Most importantly, the summit will feature multiple sessions on mastering the art of seamless event planning, operations, and execution to ensure long-term success.
The event is designed for sports event organizers, sports federations and governing bodies, sponsorship and marketing professionals, tourism boards, destination marketers, brands and corporate sponsors looking to partner in the sports sector.
The inaugural SportX Events Social Media Index and Awards (SESMIAs) will also take place during the Summit. The Index will rank the top 50 sports events in South Africa, all of which will be shortlisted for the Top 10 SESMIAs Gold Award.
For media inquiries, interviews, or partnership opportunities, please contact: Gerrit Davids, MD, Gerom Media, Sports and Entertainment. Mobile: +27 82 496 1657 Email: info@sportsbusiness.co.za